Positioning The Port of Virginia as a Sustainable Leader in Global Trade
Challenge
The Port of Virginia needed to communicate the great strides it made in its approach to sustainability
Audience
Community, business partners, and colleagues
Solution
Gain and nurture the support of audiences by providing ongoing and clear, engaging, and helpful evidence of a comprehensive approach to sustainability that directly contributes to the mission
Outcome
The 2021 digital Sustainability Report includes 15 videos and 4 chapters, a 4 month roll-out, social media campaign, and a new company-wide event called Sustainability Week
What I did
Art Direction
Videography
Photography
Copyediting
Promotion
Event Organization
Over the course of six months, I partnered with and directed web design company Good + Ready Co. on the build of the four chapters of the Sustainability Report:
1. Introduction
2. People
3. Community & Finance
4. Environment
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I directed the creation of a digital report that organized a heavy amount of copy, while balancing graphics, videos, pull quotes, and writing.
This project helped grow the culture of sustainability within The Port of Virginia’s colleagues, and helped position the port externally as a leader in sustainability during a time of growing pressure for ports to lower their carbon footprint and create a greener supply chain.