Dills Architects Brand Strategy

Challenge

A 40-year-old architecture firm in Virginia Beach was lacking clarity and alignment on who they were as a brand which made it challenging to clearly communicate and gain business

Audience

Staff and future clients

Solution

Guide leadership through a significant brand transformation to understand their "why" and inject positivity and optimism for staff to rally around

What I did

Strategic Workshops

Customer Survey

Corporate purpose, mission, vision definition

Communication Style

Color Palette

Typography Guideline

Brand Summary Book