Scrum Alliance's Global Gathering
Branding System & Visual Experience
Challenge
Scrum Alliance hosts two Global Gatherings annually but never had a consistent and valuable brand image. The challenge was to design a flexible brand system that represented Scrum Alliance and promoted each event's location
Audience
Global reach of professionals who are working to make the world work in a more agile way
Solution
Unite all Global Gatherings under one joyful and beautiful look and feel that can grow in value over time
What I did
Branding Identity System
Branded Event Experience
Art Direction
Marketing
Videography
Photography
Past Event Designs
New Brand System
Process
What does Agility Feel and Look Like?
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Form follows function
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Simple but elegant geometric shapes were designed based on the intended function or purpose
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Minimalism
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Emphasis on technology
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Smart use of resources
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Simplicity and effectiveness
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Constant development
Building Blocks of Community
Color and Texture to Visualize Data
Location Colors and Illustrations
![GSG Branding System [Recovered]_Denver.png](https://static.wixstatic.com/media/d54191_f01ec044104140f1926f54f4fd65ef50~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/GSG%20Branding%20System%20%5BRecovered%5D_Denver.png)
![GSG Branding System [Recovered]_Lisbon.png](https://static.wixstatic.com/media/d54191_51806734cce347e8b7c41da569766acc~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/GSG%20Branding%20System%20%5BRecovered%5D_Lisbon.png)
![GSG Branding System [Recovered]_Portland.png](https://static.wixstatic.com/media/d54191_abb3cb4996ee4dd3aa95fb247fbc62c2~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/GSG%20Branding%20System%20%5BRecovered%5D_Portland.png)
![GSG Branding System [Recovered]_Amsterdam.png](https://static.wixstatic.com/media/d54191_c02e6fa0ecf645498031e1a72fee7360~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/GSG%20Branding%20System%20%5BRecovered%5D_Amsterdam.png)
![GSG Branding System [Recovered]_Amsterdam copy.png](https://static.wixstatic.com/media/d54191_03b3afbc756b408b9bf9eb043d293b0c~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/GSG%20Branding%20System%20%5BRecovered%5D_Amsterdam%20copy.png)
"Melissa's design vision transformed our event from ordinary to extraordinary. It wasn't just beautiful and meaningful - it completely redefined our event space, fostering a sense of openness and collaboration that was palpable among attendees."
Renee Wright, Scrum Alliance Sr. Events Specialist
Identity System
Email Marketing
Social Media Speaker Templates
Sponsorship Prospectus
In Person Visual Experience - Denver
“It was such a great experience working with Melissa on the branding for our Denver Global Scrum Gathering event. I’m so excited to see what she’ll dream up for us in the future!”
Renee Wright, Scrum Alliance Sr. Events Specialist