Unifying a Global Event Brand System
Challenge
The challenge to craft a cohesive brand system that embodies the essence of Scrum Alliance and elevates the attendee experience across all locations
Audience
This system caters to a global audience of passionate professionals united by a common goal: making the world work more effectively through agile practices
Solution
Unite all Global Gatherings under one joyful and beautiful look and feel that can grow in value over time
What I did
Branding System
Branded Event Experience
Art Direction
Marketing
Videography
Photography
Past Event Designs
New Brand System
The pre-event experience included an email nurturing plan, a promotional video reaching 70k people, digital ads, social posts and stories, sponsorship advertising, and over 70 custom social posts for event speakers to share with their networks.
Digital Experience
Promotional Video
Email Marketing
Social Posts
Advertising
Event Recap Video
I art directed the recap video for the Gathering, working with videographer Darrin Williams.
“The design concept Melissa envisioned and executed was beautiful, meaningful, and set us apart from other events in our industry. It helped us to also completely transform the physical space of the event and set the stage for an experience of openness and collaboration with our community.”
Renee Wright, Scrum Alliance Sr. Events Specialist
Physical Design Experience
“It was such a great experience working with Melissa on the branding for our Denver Global Scrum Gathering event. I’m so excited to see what she’ll dream up for us in the future!”
Renee Wright, Scrum Alliance Sr. Events Specialist
